Chief Marketer Staff
-
Cholesterol Crunch
Kellogg is using a clever continuity program to launch Ensemble, its newcholesterol-healthy grain products.Either that, or Kellogg is using the launch
-
Agencies
Italians Love Ira Gobler!
REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where
-
Live From the DMI Co-op: ALC Talks Move Forward
Though talks remain in the early stages, Acxiom Corp. is closer to nailing down an agreement with American List Counsel Inc. for a merger between Acxiom
-
Agencies
For Beta or for Worse
AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets
-
Agencies
The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal
-
Agencies
Refining Your Systems Proposal
MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive
-
Get With the Program
Packaged goods manufacturers have known for years that a small number ofbuyers account for most of their sales. But “they never really paidattention to
-
Live From the DMI Co-op: Reader’s Digest to Stick With Sweeps
Despite recent high visibility horror stories and congressional hearings, sweepstakes are far from endangered, according to John D. Klingel, world circulation
-
Other Postal Reform Ideas Surfacing in House
Draft legislation that would essentially gut the postal reform bill pending before the House Government Reform Committee is being circulated by Rep. Steven