Chief Marketer Staff
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Agencies
Tubby Frenzy
Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted
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Agencies
PLAN FOR TOMORROW’S SALES TODAY
TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,
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Campaign Trail
The name of the promo says it all: Bring Home More. That’s exactly whatfish lovers have been doing with Gorton Seafood Co.’s frozen items sincethe company
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Agencies
Smells Like… A Good Cause
HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help
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NEW AND NOTEWORTHY TOOLS
Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum
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Upstart Lighthouse Buys U.K. Shops
Wall Street deals for marketing services companies are taking on a newdimension. “Category killers,” most notably Snyder Communications, areemerging as
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Appropriations Bill Cuts Federal Funding for USPS
The U.S. Postal Service, which is expected to post a $200 million profit in September when its fiscal year ends, stands to lose $6.7 million in federal
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Lillian Vernon Trims Revenue, Net Loss
Lillian Vernon Corp., Rye, NY, had first-quarter fiscal 2000 revenue of $29.1 million, down from $32 million in first-quarter fiscal 1999. The company’s