Chief Marketer Staff

• Agencies

  Is the DM Business Model Changing?

  PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

• Wish Lists

  Funny that both keynote speakers at this year’s Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the

• The Pragmatism Pandemic

  SYDNEY – The integrated marketing movement that has taken hold atthought-leading, bottom-line-driven companies is not solely an Americanphenomenon. Here

• Acquisitions

  ROAD SHOWSVenue operator/event promoter SFX Entertainment, Inc., New York City, willacquire 50 percent of A.H. Enterprises Inc., a leading urban musicpromoter.

• Procter’s Gamble

  When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

• Agencies

  It’s a Wrap

  FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s

• Kraft Crafts Chief Marketer

  Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing

• Agencies

  Visiting Dave’s World

  IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that

• Agencies

  This Is a Test

  ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

• Deals

  Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest