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Chief Marketer Staff

  • Former Dr Pepper Marketing Exec Advises for TracyLocke

    TracyLocke has hired Rady Gier, a former chief consumer officer of Dr Pepper Snapple Group, as an advisor to the CEO and other top executives.
    In addition to CEO Ron Askew, Gier will also advise Beth Ann Kaminkow, recently promoted to COO and Stewart Campbell the agency’s CFO

  • June Retail Sales Fall 3.8%

    In June, retail sales (which exclude automobiles, gas stations, and restaurants) fell 3.8% compared to one year ago, according to the National Retail Federation

  • News Briefs

    COCA-COLA: is today unveiling a 49-foot-tall Coca-Cola Contour bottle at Turner Field, home of the Atlanta Braves

  • Digital River to Axe 120 Positions

    Digital River Inc., an online marketing systems provider, is cutting 120 positions worldwide, outsourcing the majority of its customer service operations.

  • Grainger Earnings Fall 18% in Quarter

    W.W. Grainger posted net earnings of to $92 million for the second quarter, an 18% decrease from $113 million in the prior year.

  • Agencies

    MFSA Hires Cooper as First Paid Lobbyist

    The Mailing & Fulfillment Service Association has hired Ben Cooper to serve as its first paid lobbyist to represent its membership’s positions on Capitol Hill

  • Agencies

    Meet the Broker: Jeremy Johnson

    Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists.

  • Listline e-Newsletter 7/15

    Direct Media/Millard has won management of this file which names 361,378 direct mail-sold professionals. The prior manager was Walter Karl
    Inc.

  • Agencies

    American Airlines Runs Contest to Build Hispanic Loyalty

    American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

  • Agencies

    Participation in Loyalty Programs Gets a Booster Shot

    Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets