News Briefs
COCA-COLA: is today unveiling a 49-foot-tall Coca-Cola Contour bottle at Turner Field, home of the Atlanta Braves. The new rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past 12 years. The new bottle will be officially unveiled by Coca-Cola and Braves executives including Hank Aaron at a special ceremony at home plate before the start of the game today. The bottle was fabricated by Freeman Company of Dallas, Texas.
DATABASE AGENCY MERKLE LAUNCHES MOBILE PRACTICE: and appoints Michael Ricci vice president of mobile solutions. Ricci, former vice president of creative and strategy at iLoop Mobile, will oversee strategy, deployment and performance measurement of mobile campaigns for Merkle’s client base. Merkle said its new mobile marketing practice comes in response to “skyrocketing interest” from clients.
