Chief Marketer Staff, Author at Chief Marketer

Stupid Media Watch: Needlessly Muddying the Debate

Is it too much to ask that consumer reporters who write about online advertising and privacy have an inkling of how Internet ads work?

Judging by a recent piece in the New York Times, the answer is “no.”

Getting the Biggest Bang for Your Social Media Buck

What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working?

Listline e-Newsletter 7/21

Direct Media/Millard has won management of this file offering 54,904
last-12-month buyers of plus-size apparel. Direct response is the source

Brand Marketers Still Lean on Clicks to Measure Online Impact: Forrester

About 12% reported that they look at the third most common metric, site engagement. Number of impressions came in fourth (9%) among the most common brand marketing measurements, ahead of reach, sales, registrations, purchase intent or buzz

Starbucks: Have a Muffin on Us Today

Coffee titan Starbucks is running a “Free pastry Day” national promotion this morning. All its participating stores will offer customers a free pastry with purchase of a coffee drink from opening until 10:30 a.m. local time—or until the pastry supply runs out

Mars Advertising Hires Former Walmart Exec to Lead Social Media Unit

MARS Advertising, Inc. has formed a new division to merge social media and shopper marketing

G2 Hires VP for U.S. Promotional Marketing

G2 Worldwide has appointed Joe Lagattuta as vice president, group creative director and consumer promotions specialty lead for its promotional marketing group in the U.S.