Chief Marketer Staff

• List Vision ’99 Looks To The Future

  List Vision ’99–the new name of the annual Direct Marketing Association sponsored List Day conference–will be held Aug. 11 at the Hilton New York &

• MSGI Buys Stake In Screenzone

  MSGI Inc., New York, a direct and interactive agency, will acquire a 10% stake in Screenzone Media Networks, LLC. Screenzone, an interactive broadcast

• Safe Technologies International Acquires Web Franchiser

  Internet technology firm Safe Technologies International Inc., Palm Beach, FL, has signed a binding letter of intent to acquire all of the shares of Connect.Ad,

• DIRECT Listline

  Cargonews Asia This list identifies 13,121 subscribers. It was recently updated. The publication provides news and feature coverage about the Asian freight

• Sweepstakes Industry to Defend Itself at House Hearings

  Sweepstakes mailers, under attack in recent months by state and federal officials, are expected to be strongly defended later this month at a Congressional

• Nearly Half Of Online Shoppers Read E-Newspapers

  Nearly half of online shoppers are online-newspaper readers, according to a Newspaper Association of America study of online usage.The survey found that

• ValueVision to Form Unit to Explore Net Ventures

  Television shopping network ValueVision International Inc., Minneapolis, will form a new subsidiary dedicated to aggressively pursuing and managing new

• Public TV List-Swap Flap Could Endanger Funding

  Funding for public television stations across the nation may be in jeopardy because of allegations that Boston public television station WGBH improperly

• California Man Pleads Guilty to Net Fraud

  In one of the first prosecutions of online auction fraud, a California man has pleaded guilty to defrauding buyers on the eBay Inc. site, according to

• InfoUSA Sues Acxiom Over Alleged Data Sale to Staples

  InfoUSA has filed a lawsuit alleging that Acxiom Corp., in violation of a licensing agreement, sold InfoUSA’s business-to-business data to Staples Inc.