Chief Marketer Staff

• KBkids.com Taps Keystone Fulfillment For Back-End Work

  Keystone Fulfillment, the fulfillment unit of cataloger Hanover Direct, will handle fulfillment and processing for KBkids.com, a new internet joint venture

• CDW Reports Record Sales and Earnings

  Computer equipment direct marketer CDW Computer Centers Inc., Vernon Hills, IL, reported net income for the quarter ended June 30 rose 43% to $22.3 million

• FTC To Look Into Cost of Implementing Child Privacy Act

  The Federal Trade Commission is set to determine what financial impact the rules it’s proposing to implement the Children’s Online Privacy Protection

• Publicis Said to Buy DM Shops In Five-Agency Acquisition

  French advertising group Publicis SA has acquired direct response agencies in the Philippines and the Middle East, according to wire service reports.Specifically,

• Draft Buys Hong Kong Agency

  DraftWorldwide, Chicago, has acquired Strategic Solutions, Hong Kong, a marketing agency with a direct response practice. Terms were not disclosed.Strategic

• Marketing Master and DM Fan David Ogilvy Dies

  David Ogilvy, the legendary marketing master, died yesterday, at his home in Touffou, France. He was 88.Although best known in the world of general advertising,

• DIRECT Listline

  Credit Opportunists This three-month hotline file identifies 1.8 million people.Cost: $60/MSelections: Gender, age, credit card holders, children’s age/gender,

• Damark Cuts Losses but Posts Revenue Drop

  Cataloger Damark International Inc., Minneapolis, reported a net loss of $1.4 million for the quarter ended July 3, an improvement over a net loss of

• Zawacki to Replace McComas at Blair

  John E. Zawacki will replace Murray K. McComas as president/CEO of Warren, PA-based cataloger Blair Corp. effective Dec. 16, when McComas will retire.

• DM Increasingly the Middle-Class’s Source for Life Insurance: Study

  The Internet and phone quote lines are increasingly serving as a conduit for life insurance into the middle class market, taking up the slack left by