Chief Marketer Staff

• Agencies

  Ready, Fire, Aim!

  Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success

• The Source of Competition

  Radio networks now have company among media getting into the promotions business. Hip-hop lifestyle magazine The Source, New York City, last week announced

• Agencies

  Co-op Targets Yuppie Women

  Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype

• Agencies

  BOOKSHELF: Virtual Literature

  How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft

• Sucking Up Attention

  Icee had a national hit with a 40-cent straw-with-purchase featuring a mini-Icee cup at the top of the shaft that stays filled with Icee to the last sip.

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

• Florida, Indiana AGs Headline Promotion’s Biggest Show

  Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

• Long Way to Come, A Long Way to Go

  By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see

• Up Close and Personal

  Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

• Agencies

  Press 1 to Be Targeted

  Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross