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Chief Marketer Staff

  • Blackboard Jumble

    – Families spend $63 billion on kids’ stuff annually, one third of it on school gear including clothes.- The average budget is $408 per student.- Apparel/accessory

  • Loyalty in Motion

    Frequent-user cards gained a new dimension recently when T.G.I. Friday’s issued a million of them with lenticular lenses – putting the motion in promotion,

  • Agencies

    Hanging on the Telephone

    If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice

  • A pizza by any other name

    What does a pizza delivery man like to receive? Poetry. That’s what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza

  • Agencies

    CONGRATULATIONS: For the Record

    For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

  • Agencies

    Coldwater Creek Sells Milepost Four

    Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects

  • Agencies

    More to the Floor

    Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually

  • Agencies

    Insuring a Qualified Lead

    E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field

  • Card Loyalty

    The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure

  • World PRO Winners with a Latin Beat

    Argentine agency Stopromotion earned top honors in Latin American judging for the 1999 World PRO Awards of Excellence, held June 30 in Buenos Aires.The