Chief Marketer Staff
-
Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.
Baseball, hot dogs, apple pie, and – MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball’s All-Century
-
Agencies
Guild.com Targets Collectors: New e-commerce site promotes handcrafted work
Guild.com Inc. uses new media to keep traditional arts and crafts alive. The recently launched Web site (www.guild.com) offers unique and limited edition
-
Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
-
Agencies
Press 1 to Be Targeted
Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross
-
That Was Then, This Is Now
Whether they sold insurance, asset and investment management, or retirement accounts, most companies in the financial services industry seemed to have
-
ADDE IS SUBTRACTED
VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information
-
Sharing the Cost Burden
It’s still a relationship business. But the terms of the contract between agencies and clients have changed. Personal chemistry, experience, and track
-
Huse, Retired President of MASA, Dies
Robert M. Huse, retired president of the Mail Advertising Service Association, died at home in Arlington, VA, on July 25 after a lengthy illness. He was