Chief Marketer Staff

• The “C” Stands For “Co”

  Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

• Agencies

  Press 1 to Be Targeted

  Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

• Agencies

  Keep on Trucking: New postal rate case could mean big savings

  Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

• August 1, 1999

   

• Agencies

  August 1, 1999

   

• MessageMedia Will Acquire Decisive Technology

  MessageMedia Inc., Boulder, CO, has signed an agreement to acquire Decisive Technology, Mountain View, CA, a provider of e-survey services to technology

• Short Cut

  360 Group, San Rafael, CA, has been selected as the direct marketing agency for BabyCenter Inc., an Internet information and commerce company serving

• Huse, Retired President of MASA, Dies

  Robert M. Huse, retired president of the Mail Advertising Service Association, died at home in Arlington, VA, on July 25 after a lengthy illness. He was

• Novus’ Suit Moves to Federal Court, Keeping Restraining Order Against VP in Place

  A U.S. District Judge has removed to federal court a lawsuit by Novus Marketing Inc., Minneapolis, against its former vice president of list management,

• NCCP Settles FTC Lawsuit for $100,000

  Canadian telemarketer NCCP Ltd., doing business as National Credit Card Protection LTD., Toronto, and owner Cary Title, agreed to pay the Federal Trade