Chief Marketer Staff

• Even Better Than the Real Thing

  She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her

• Agencies

  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

• Agencies

  Co-op Targets Yuppie Women

  Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype

• The “C” Stands For “Co”

  Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

• Agencies

  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

• Agencies

  Guild.com Targets Collectors: New e-commerce site promotes handcrafted work

  Guild.com Inc. uses new media to keep traditional arts and crafts alive. The recently launched Web site (www.guild.com) offers unique and limited edition

• It’s For You

  Consumer electronics promotion is practically synonymous with “rebate.” Marketers’ promo dollars are tied up funding retailer rebates, not building brands.

• Trading Newsprint for Pepperoni

  Is Dave Brandon fat and happy at Domino’s Pizza? You bet.”I learned early how to order pizza from the company store and put on five pounds already,” says

• Agencies

  Press 1 to Be Targeted

  Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross