Chief Marketer Staff
-
Agencies
BOOKSHELF: Virtual Literature
How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft
-
Shopping lists
Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.
-
ADDE IS SUBTRACTED
VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information
-
Agencies
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
-
Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
-
Agencies
Keep on Trucking: New postal rate case could mean big savings
Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a
-
Agencies
Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
-
Leapin’ Lizards
Having established a beachhead in the herbal-drink market, South Beach Beverage Corp. of Norwalk, CT, has found itself a fast-climbing sponsorship.SoBe
-
Momentum Shift: Louis London renamed as McCann-Erickson integrates.
Louis London, Inc. took on the name Momentum-St. Louis in a reorganization of parent McCann-Erickson Worldwide’s Momentum group, where promotional disciplines
-
Seizing the Moment
Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does