Chief Marketer Staff

• Gummi Up the Works: LifeSavers’ candy stars in CROC 2.

  The object of CROC 2 is simple: Players travel around collecting crystals, which they need to swap for the jumps that will safely bounce the title character

• Techno Marketing: A Promo Special Report

  Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

• Agencies

  UNSEASONAL SPLENDOR: Gimme Tax Shelter

  On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment

• Agencies

  InfoUSA Hires Susan Henricks

  InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing

• Agencies

  Insuring a Qualified Lead

  E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field

• Agencies

  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  Silly Sneaker Site

  Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

• Agencies

  MySoftware Co. Picks Up MarketHome

  MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15

• Agencies

  PRINT: Quebecor, World Color to Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,

• Extending the End Cap

  Effective P-O-P has always relied on the cooperation and competence of retailers. Ever watched a stock boy try to assemble an end-aisle display? It’s