Chief Marketer Staff

• Agencies

  BOOKSHELF: Virtual Literature

  How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft

• Extending the End Cap

  Effective P-O-P has always relied on the cooperation and competence of retailers. Ever watched a stock boy try to assemble an end-aisle display? It’s

• Food for Thought: WholeFoods.com makes a cause of e-commerce.

  Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural

• Bankers go to Market

  Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

• Even Better Than the Real Thing

  She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her

• Agencies

  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

• Border Crossing

  Calgary, Alberta-based event marketer Xentel DM, Inc. gained a foothold in the U.S. with the purchase of assets from two Ft. Lauderdale, FL-based event

• Agencies

  Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.

  Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

• Agencies

  Keep on Trucking: New postal rate case could mean big savings

  Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

• NOW They Want Their Mummy

  A $150 million box office can make even a monster appealing. Universal’s The Mummy was certainly not a can’t-miss film property when it hit theaters on