Chief Marketer Staff

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

• Agencies

  Keep on Trucking: New postal rate case could mean big savings

  Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

• Agencies

  Blue Cheer: Custom magazine keeps an insurer’s patrons loyal

  All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• Leapin’ Lizards

  Having established a beachhead in the herbal-drink market, South Beach Beverage Corp. of Norwalk, CT, has found itself a fast-climbing sponsorship.SoBe

• Momentum Shift: Louis London renamed as McCann-Erickson integrates.

  Louis London, Inc. took on the name Momentum-St. Louis in a reorganization of parent McCann-Erickson Worldwide’s Momentum group, where promotional disciplines

• Agencies

  Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal

  As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed

• Loyalty in Motion

  Frequent-user cards gained a new dimension recently when T.G.I. Friday’s issued a million of them with lenticular lenses – putting the motion in promotion,

• Clothes Make the Student

  It’s the ages-old teen lament: “I don’t have anything to wear!” But for some kids, it’s more than a fashion statement.Poor kids – most often minorities,

• Agencies

  The Fab Five of the DM Service Sector

  The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance