Chief Marketer Staff
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Drive, They Said: True North consolidates shops as Marketing Drive.
True North Communications, Chicago, is linking its marketing units under one brand as part of a restructuring designed to provide global clients with
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Safe Deposit
Jennifer Youngberg of St. Louis had better luck with Jack’s safe than did Jack Daniel himself.Youngberg left Lynchburg, TN, in June with $100,000 in silver
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Agencies
CONGRATULATIONS: For the Record
For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose
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Agencies
Make Integrated Marketing Take Off
Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and
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Weighty Proposition: America becomes a nation of iron-pumpers.
If it wasn’t so heavy to ship, the dumbbell could well become the promotion business’s next big premium item. Working out with free weights is now the
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Agencies
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
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DoubleClick, Abacus Score Direct Hit
With the buzz surrounding target marketing and Internet advertising exploding, it should come as no surprise giants from each of these markets, Abacus
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Agencies
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Agencies
MySoftware Co. Picks Up MarketHome
MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15
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Bacchus Revels in Arbor Mist
Leave it to a liquor store named House of Bacchus to overdo it. The Rochester, NY, store built a 1,000-case display of Arbor Mist wine as part of the