Chief Marketer Staff

• Amex And Ticketmaster Form Strategic Alliance

  American Express is now Ticketmaster’s “card of choice” for all Ticketmaster consumer transactions at Ticket Center locations, Charge-By-Phone Network,

• Caples Deadline Set For Sept. 30

  The deadline for entries for the XXII John Caples International Awards is Sept. 30, 1999. Entries will be mailed out on Aug. 15.Entry forms can also be

• Catalog Growth Outstrips Store Gains for Successories

  Successories, Aurora,IL, had domestic catalog sales growth of 10.8% for the four weeks ended July 31. On a year-to-date basis, domestic sales for Successories

• DIRECT Listline

  Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized

• DuPont Names e-Commerce Vice President

  Chemicals giant DuPont, Wilmington, DE, has named J. Erik Fyrwald, to the newly created position of vice president e-commerce and business development.In

• Sharper Image Sweepstakes To Build Online Channel

  The Sharper Image, San Francisco, has launched the “Win the Chair” sweepstakes, in which six entrants will win a new Quad Roller Get-A-Way Massage Chair.

• L.L. Bean Catalog Misprint Rings False

  A misprinted number in an L.L. Bean catalog has reportedly caused the Freeport, ME, cataloger to offer a reimbursement to a Virginia company, according

• GAO: USPS Must Maintain Better Control Over NCOA File

  A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its National Change of Address files to prevent them from

• DM Reps, Others Criticize Sweeps Bills on Capitol Hill

  Representatives of the direct marketing, magazine and promotional industries Wednesday voiced deep concern over the First Amendment ramifications of legislation

• Coldwater Creek to Open Seattle Outlet

  Coldwater Creek, Seattle, plans to open a retail store in Seattle. The new outlet will be located in the former Nordstrom building.”This new store will