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Amex And Ticketmaster Form Strategic Alliance

Amex And Ticketmaster Form Strategic Alliance

Posted on August 10, 1999 by Chief Marketer Staff

American Express is now Ticketmaster’s “card of choice” for all Ticketmaster consumer transactions at Ticket Center locations, Charge-By-Phone Network, and online (www.ticketmaster.com) in the United States.

American Express will provide its cardmembers with a 15% savings on such selected Ticketmaster merchandise as CDs, Broadway memorabilia and collectibles, and concert T-shirts when the items are purchased online with an American Express card.

American Express has a minority investment in Ticketmaster Online-CitySearch Inc., which is a division of USA Networks Inc.

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