Chief Marketer Staff
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Agencies
Gary Pfeiffer Named Talbots Chairman
Gary Pfeiffer has been named chairman of the board of The Talbots Inc. Pfeiffer had been Talbots independent lead director since July 2008.
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Email
Holiday 2008 E-mail Efforts Offer Guidance for Holiday 2009
The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it
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Matchmaking Proves Lovely For IAC’s Second Quarter
IAC, which operates a number of online services, took a 4% drop in revenue, from $354.2 million during second-quarter 2008 to $340 million during the quarter just ended. But the company was profitable in second-quarter 2009, recording net income of $40.4 million for the quarter. More, along with The Zeitgeist Pundit
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Agencies
Meet the Broker: Christina Bashark
Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where’s she’s been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata.
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Listline e-Newsletter 7/29
Statlistics is now managing this file which names 40,049 direct
mail-sold subscribers. American List Counsel was the previous
manager. -
Agencies
Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour
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Agencies
Quiznos Offers Second Subs for $1
Sandwich quick-service chain Quiznos is offering a buy-one-get-one-for-a-buck deal on selected menu items now through Labor Day
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Agencies
Cold Stone Creamery/NFL Gift Card Benefits Cancer
Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr.
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Agencies
Buy at Office Depot; Get a Coupon for Foot Locker
Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives