Chief Marketer Staff

• Listline e-Newsletter 8/27

  Adrea Rubin Marketing Inc. has won management of this file offering 372,519 individuals sourced from retail point of purchase

• Agencies

  ExxonMobile Seeks Gas-saving Tips in Video Contest

  ExxonMobil is running a video contest inviting consumers to submit a two-minute video illustrating one or more gas- and money-saving tips

• Conciatore Joins Alcone as Chief Creative Officer

  Sean Conciatore has joined Alcone Marketing Group as senior vice president and chief creative office for Alcone/East

• The Marketing Arm Hires VP Digital Engagement

  The Marketing Arm has named Jeff Erickson vice president for digital engagement, a new position

• Agencies

  Kleenex Honors Hispanic Heritage with User-Generated Box Art

  Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest

• News Briefs

  ULTIMATE PROS, LLC: a multimedia sports marketing and digital rights management company, has hired the sports marketing agency Widget & Cog, Inc

• Sridhar Chityala Joins eGain’s Board

  Sridhar Chityala has joined eGain Communications Corp,

• Email

  Lyris Launches “Cash For Email Clunkers” Promotion

  Online marketing firm Lyris is taking a page from the Obama administration

• List Veteran Zamchick Joins Media Horizons

  Direct marketing agency Media Horizons Inc. has named industry veteran Alan Zamchick VP of its new list management division.

• Agencies

  Divestments Damp Charming Shoppes Catalog Sales

  Not even a bad economy can justify a 72% drop in catalog sales. But such a falloff makes sense for a company that has closed or spun off some of its catalog operations. More, along with The Eavesdropper’s Take, follows.