Chief Marketer Staff
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Agencies
Delia’s Second-Quarter DM Revenue Up, Margin Down
By Richard H. Levey
Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary’s Take, follows. -
Agencies
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey
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Sometimes General is as Specific as You Need
I’ve gone organic.
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Listline e-Newsletter 8/31
This file names 210,404 online-sourced business professionals
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Agencies
Mail Stream: August 31
Employee recognition provider Baudville has redesigned its catalog. Earthwatch Institute is offering a t-shirt to anyone contributing more than $50. And Disabled Veterans National Foundation sent a freemium-laden package for donors.
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FTC Bans Some So-Called Robocalls
The Federal Trade Commission has banned telemarketers from making prerecorded commercial telemarketing calls to consumers unless they obtain permission in writing from consumers who want to receive such calls.
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Yahoo Acquires Maktoob.com
Yahoo Inc. will acquire Maktoob.com, an online community in the Arab world, with more than 16.5 million unique users.
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Alleged Supplement DMers Fined Nearly $70 Million
A federal district court has ordered the marketers of two dietary supplements
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Agencies
American Eagle Income Plummets
American Eagle Outfitters Inc. posted net income of $28.6 million for the second quarter, a decrease from $59.8 million last year.