Chief Marketer Staff
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Grizzard Communications Hires Eric Overman
Eric Overman will join direct marketing firm Grizzard Communications Group as VP of digital marketing.
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New Pike Letter Likens DMA To AIG, Bank Of America
Gerry Pike has sent out a second solicitation to DMA members, urging them to give him their proxy votes. Pike, a member of the organization
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Email
Stupid Statement Watch: Umm, That’s Not True
RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost
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Don’t Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It’s a painful proposition for many organizations. Learn how to get out of the silos and on the right track.
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The Basics of Document Security for Marketers
As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost.
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Agencies
Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign
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“Dexter” Debut Ties into Bloody Good Lord & Taylor Fashion
If your personal style isn’t well suited to the retro fashions that Banana Republic and New York’s Bloomingdale’s have been promoting with the cable hit “Mad Men”