Chief Marketer Staff
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Social Media: Waste of Time or Next Revolution?
Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it’s sometimes hard to make heads or tails of it all. As a …
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American Student List Debuts Teen Behavioral Segmentation Offering
American Student List has launched ASL Teen Segments, a behavioral segmentation offering which segments teenaged consumers. The segmentation process groups teens according to gender, social and behavioral differences.
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Agencies
SEC Charges Telemarketers With Fraudulent Securities Offerings
The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.
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Grizzard Communications Hires Eric Overman
Eric Overman will join direct marketing firm Grizzard Communications Group as VP of digital marketing.
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New Pike Letter Likens DMA To AIG, Bank Of America
Gerry Pike has sent out a second solicitation to DMA members, urging them to give him their proxy votes. Pike, a member of the organization
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Email
Stupid Statement Watch: Umm, That’s Not True
RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost
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Don’t Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It’s a painful proposition for many organizations. Learn how to get out of the silos and on the right track.