Chief Marketer Staff
-
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa’s got a brand new bag of metrics to contend with
-
Agencies
The Name Game
List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate
-
Agencies
Going Postal
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way
-
Slammin’ Breakfast
On the menu of restaurant promotions, is a hot item these days; chains of all types are whipping up giveaways to struggle against dwindling traffic. But
-
Agencies
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story
-
Agencies
Lists: Think Long Term for the Holidays
MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing
-
Marketers Mad About the Show
Advertising is about one thing: happiness, says a character in Mad Men. Advertisers themselves seem very, very happy that the AMC show is a hit and went
-
ABERCROMBIE’S ARROGANCE ISN’T WORKING
Teen retailer Abercrombie & Fitch has gone out of style. No matter how much it believed kids would never, ever abandon its stores filled with sexy clothes
-
Agencies
HSN’s Mobile Maneuver
Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front