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Chief Marketer Staff

  • GMR Hires Senior VP

    GMR Marketing has hired Ed Kiernan as senior vice president, a new position

  • News Briefs

    EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations

  • Agencies

    Audi Chooses RTC Relationship Marketing as CRM AOR

    Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

  • DIRECT MAIL

    STAND OUT U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly,

  • Agencies

    How Brands Like Microsoft Use Parties to Build Brands

    NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday

  • Agencies

    Oh Behave, Says Congress

    Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry

  • Agencies

    Retail Brands Take Up Causes

    RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand

  • Agencies

    Pulp Fact and Fiction

    What’s the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says

  • IS THE BOSS CAMERA READY?

    I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence

  • JetBlue CMO Wins Sweeps

    Thank you to everyone who participated in our reader survey/sweepstakes this summer