Chief Marketer Staff

• GMR Hires Senior VP

  GMR Marketing has hired Ed Kiernan as senior vice president, a new position

• News Briefs

  EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations

• Agencies

  Audi Chooses RTC Relationship Marketing as CRM AOR

  Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

• Agencies

  Flying High

  Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

• Thinking Out Loud: Relevant or Wrong

  MARKETERS WANT TO GET THE BIGGEST BANG FOR THEIR ADVERTISING BUCK IN TODAY’S ECONOMY, AND NOT SURPRISINGLY, MANY ARE TURNING TO BEHAVIORAL TARGETING TO

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Ready, Fire, Aim—Wrong!

  Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

• Agencies

  Slim Jims May Become a Thing of the Past

  Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce

• INCENTIVES

  MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

• Agencies

  Ways to Make Your Mail Get Noticed

  U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope