Chief Marketer Staff

• The Positive Impact of Ratings and Reviews

  YouTube’s blog post last week about the overabundance of 5-star ratings—and whether this preponderance of the positive calls into question the very effectiveness of ratings systems —sparked a lot of commentary.

• Advertisers Get Engaged: The Future of TV

  Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.

• Reportlinker Offers Chinese DM Overview

  Reportlinker has published an overview of the direct marketing landscape in China. More, along with The Globetrotter’s Take, follows.

• Agencies

  Ippolito Joins Utrech As CEO

  Michael Ippolito has joined Utrecht Art Supplies as its CEO.

• Domestic Teleservice Provider Use Jumps: ATA

  The largest firms that outsource teleservices are increasingly using U.S.-based firms, according to a new poll from the American Teleservices Association

• Reynolds DeWalt Acquires RiverView Marketing

  Reynolds DeWalt Corp. has acquired RiverView Marketing Consultants, Ltd., a direct marketing services company based in New Bedford, MA.

• Agencies

  HSN Names Ethier CEO Of Cornerstone

  Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a

• Pay Attention to All Aspects of Direct Marketing

  The post office lost my Mom’s Birthday gift.

• Stagno Joins ParadyszMatera’s Analytics Arm

  Marketing services firm ParadyszMatera has named Rob Stagno as the president of Paradysz Analytics