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Yahoo, Ad Council Contest Offers Charities Free Web Ads

Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail

Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade

Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services

GMR Hires Senior VP

GMR Marketing has hired Ed Kiernan as senior vice president, a new position

News Briefs

EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations

Agencies

Audi Chooses RTC Relationship Marketing as CRM AOR

Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

Agencies

Ways to Make Your Mail Get Noticed

U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope

Digital

The New Real Deal

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

INCENTIVES

MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

Crayola Goes Back to School With Social Media

The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either

E-MAIL

Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail