Chief Marketer Staff
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Proxy Fight Centers On DMA Board Nominations
At the heart of Gerry Pike’s proxy fight against the Direct Marketing Association are two resolutions which would give members significantly more control over board member nominations.
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Agencies
Third Quarter M&A Activity Value Rises 200%
Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.
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Ebix Acquires E-Z Data for $50.3 Million
Ebix Inc., an online marketing services firm, has acquired E-Z Data Inc., an on-demand customer relationship management software developer, for $50.3 million.
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Yonder Media to Acquire Commission River
Yonder Media, a provider of wireless broadband access, has signed a letter of intent to acquire Commission River, an online marketing services company.
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Agencies
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
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Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
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Coupons.com Hikes Mobile Reach with Save to Loyalty Card, GroceryIQ Upgrade
Coupons.com, which offers members digital discount offers via Web and mobile phone, has expanded its platform with a new portfolio of services
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Agencies
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail
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GMR Hires Senior VP
GMR Marketing has hired Ed Kiernan as senior vice president, a new position