Chief Marketer Staff
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Agencies
Mailers Fear New USPS Reform May be Needed
Mailer groups doubt that last week’s decision to give the U.S. Postal Service $4 billion worth of temporary fiscal relief was enough to solve its massive financial problems. They also fear Congress may be compelled to take up postal reform again despite the 11 years it took to pass the Postal Accountability and Enhancement Act in 2006.
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DMA Threatens Pike With Legal Action
An attorney for the Direct Marketing Association has sent board member Gerry Pike a cease-and-desist letter. Pike has been waging a proxy battle, in which
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Proxy Fight Centers On DMA Board Nominations
At the heart of Gerry Pike’s proxy fight against the Direct Marketing Association are two resolutions which would give members significantly more control over board member nominations.
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Agencies
Third Quarter M&A Activity Value Rises 200%
Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.
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Ebix Acquires E-Z Data for $50.3 Million
Ebix Inc., an online marketing services firm, has acquired E-Z Data Inc., an on-demand customer relationship management software developer, for $50.3 million.
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Yonder Media to Acquire Commission River
Yonder Media, a provider of wireless broadband access, has signed a letter of intent to acquire Commission River, an online marketing services company.
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Agencies
Pitney Bowes Names Cerullo VP of Messaging Sales
Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.
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Kraft Pushes Recipes as a Marketing Tool
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese