Chief Marketer Staff
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Agencies
Sykes Enterprises To Acquire ICT Group
Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.
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Flightpath Hires John Lee For Digital Marketing, Analytics Position
Digital agency Flightpath has hired John Lee to serve as director of digital marketing and analytics.
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Email
E-mail’s Tiny Ad Share Gets Smaller: IAB
While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau.
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Email
Open Rates Rise Again: Epsilon
E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon.
Average open rates
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Email
Q Interactive Buys Lead-Gen Firm Vente
Pay-for-performance ad network Q Interactive announced today it has acquired Vente
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Email
Gunfight at the DMA Corral
Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most
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MukherJee Assumes CMO Post at Frito-Lay North America
Ann Mukherjee has been named senior vice president and chief marketing officer for the Frito-Lay North America business unit, parent PepsiCo said yesterday
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New Rule for Marketers: Mandatory Disclosure When Working with Online Bloggers
The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing
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Only 37% of Marketers Know Customer Channel Preferences: Study
A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer
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Circle One Hires Senior Interactive Designer
Circle One Marketing has hired Rafael Bahamon, as senior interactive designer