Chief Marketer Staff
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Domestic Teleservice Provider Use Jumps: ATA
The largest firms that outsource teleservices are increasingly using U.S.-based firms, according to a new poll from the American Teleservices Association
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Reynolds DeWalt Acquires RiverView Marketing
Reynolds DeWalt Corp. has acquired RiverView Marketing Consultants, Ltd., a direct marketing services company based in New Bedford, MA.
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Agencies
HSN Names Ethier CEO Of Cornerstone
Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi’s Cornerstone business segment.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a
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Pay Attention to All Aspects of Direct Marketing
The post office lost my Mom’s Birthday gift.
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Stagno Joins ParadyszMatera’s Analytics Arm
Marketing services firm ParadyszMatera has named Rob Stagno as the president of Paradysz Analytics
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Agencies
Mailers Fear New USPS Reform May be Needed
Mailer groups doubt that last week’s decision to give the U.S. Postal Service $4 billion worth of temporary fiscal relief was enough to solve its massive financial problems. They also fear Congress may be compelled to take up postal reform again despite the 11 years it took to pass the Postal Accountability and Enhancement Act in 2006.
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DMA Threatens Pike With Legal Action
An attorney for the Direct Marketing Association has sent board member Gerry Pike a cease-and-desist letter. Pike has been waging a proxy battle, in which