Chief Marketer Staff
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Catapult Ups Magalik to EVP, Creative Director
Catapult Action-Biased Marketing has promoted Richard Magalik to executive vice president, creative director, a new position
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The Continuing Relevance of Direct Mail
It’s an understatement to say the ability to reach consumers with a targeted message through mass media has become fragmented. Audience share on the big three networks has diminished considerably, cable options are endless, magazine and newspaper circ is down, and audience shares for radio have also taken a dip.
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[x+1] Picks VP of Data Strategy And Analytics
, a predictive marketing company, has named Kenneth Rona to serve as its VP of data strategy and analytics.
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DMA Offers Bill-Me Membership, Pike Chides DMA For Telemarketing
In competing communiqu
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The 2009 PRO Awards… And the winners are:
In-depth coverage of the winners including interviews with the winning campaigns
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Agencies
DMA U.K. Blasts Strike Against Royal Mail
An impending strike against Royal Mail, the U.K.’s postal service would drastically hurt business in the country, the U.K. Direct Marketing Association said Thursday.
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Agencies
Abercrombie DM Sales Rise 9% in October
Abercrombie & Fitch posted net sales of $248.2 million for the five-week period ended Oct. 3, a 10% decrease from $275.4 million in the prior year.
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Alleged Credit Repair Firms Fined Nearly $11MM: FTC
Two allegedly bogus credit repair companies and their principals settled charges that they falsely claimed they could clean up consumers