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Chief Marketer Staff

  • Blast Advanced Media Hires Dana Lookadoo

    Blast Advanced Media, a Web site optimization and online marketing agency, has hired Dana Lookadoo to serve as its VP and online marketing director.

  • Agencies

    Advantex, Canadian Imperial Bank Extent Loyalty Marketing Agreement

    Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.

  • Email

    What’s your E-mail Marketing Story?

    Want to get better results from your email campaigns? Why not try telling a compelling story?
    Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?

  • DataCo Hires Bernie Silverman As Market Research VP

    Bernie Silverman has joined DataCo LLC as VP of market research. His responsibilities will focus on new business development and qualitative analysis.

  • PC Mall Debuts Small Business Social Network

    PC Mall Sales, Inc., has launched a Web-based social network targeting small business owners, senior management and information technology executives.

  • Employment Survey Shows Small Gains In Hiring

    Nearly one in three direct marketing companies will add staff during fourth quarter 2009, up from 20% in the third quarter, according to a new employment survey.

  • DMA Chair Endorses Nominees, Pike Letter Asks “Am I In A Minority?”

    In the latest salvo of the Direct Marketing Association proxy battle, DMA chair Kelly B. Browning sent out a letter endorsing the DMA’s slate of board members and seeking proxy votes. Board member Gerry Pike, who is mounting a counter-effort, e-mailed a message seeking feedback in the form of a survey, along with proxy votes.

  • Board Never Saw Greco’s Salary, Says Pike

    Though the Direct Marketing Association contends its Compensation Committee raised President John Greco’s controversial salary appropriately during periods of growth and froze it when the U.S. economy began to decline, dissident board member Gerry Pike claims it did so in violation of DMA bylaws.

  • Email

    Pivotal Veracity Expands Rendering Tool

    E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.

  • Email

    ExactTarget Unveils Twitter Tool

    E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.