Nearly one in three direct marketing companies will add staff during fourth quarter 2009, up from 20% in the third quarter, according to a new employment survey.
The percentage of firms anticipating layoffs remained steady at 8%, according to Bernhart Associates Executive Search, LLC, which conducted the research.
Company principal Jerry Bernhart attributed at least some of the jump in the anticipated Q4 hiring freeze index to seasonal variations. “We’ve seen this happen in our past fourth-quarter surveys when companies have held off on hiring decisions until after the holidays,” he said in a statement. “That may have been exacerbated this last quarter by the recession’s severity.”