Chief Marketer Staff, Author at Chief Marketer

Live From DMA09: New Ethics Guidelines for Behavior, Mobile Marketing

The Direct Marketing Association has updated its ethics guidelines for online behavior and mobile marketing practices. Adherence to the new guidelines, which were approved by the DMA

Agencies

Live From DMA09: LoyaltyOne Takes Stake In Brazilian Rewards Program

LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil

DM Ad Spending Ticks Up, But Total Ad Spend Down: DMA

The good news is that direct marketing

Naughty or Nice, Holiday Shoppers Plan to Shop Earlier, Spend Less

Consumers plan to shop earlier, spend less and give to fewer people this year. These were among the most telling findings in Performics

The Happy Marriage of Direct and Digital

Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What’s the reality in today’s marketing world? The union of direct and digital marketing.

Live From DMA09: It’s Martha’s World, We Just Live In It

Martha Stewart has a simple goal for her company: omnipresence.

Market Smarter as the Economy Recovers

In recent weeks, companies have been happily reporting significant marketing budget increases for 2010. The largest increases are scheduled for the online channel. On average, it seems companies are planning to increase their online marketing expenditures between 20% and 30%.