Chief Marketer Staff

• DM Ad Spending Ticks Up, But Total Ad Spend Down: DMA

  The good news is that direct marketing

• Naughty or Nice, Holiday Shoppers Plan to Shop Earlier, Spend Less

  Consumers plan to shop earlier, spend less and give to fewer people this year. These were among the most telling findings in Performics

• The Happy Marriage of Direct and Digital

  Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What’s the reality in today’s marketing world? The union of direct and digital marketing.

• Live From DMA09: It’s Martha’s World, We Just Live In It

  Martha Stewart has a simple goal for her company: omnipresence.

• Market Smarter as the Economy Recovers

  In recent weeks, companies have been happily reporting significant marketing budget increases for 2010. The largest increases are scheduled for the online channel. On average, it seems companies are planning to increase their online marketing expenditures between 20% and 30%.

• DMA Elects New Board Members, Officers

  The Direct Marketing Association has elected new officers and board members for its 2010-2011 term, which started Oct. 18.

• Agencies

  Mail Groups Welcome USPS Rate Freeze

  Mailer groups welcomed Postmaster General Jack Potter

• Pike Back On DMA Board As Part Of “Reform Block”

  Gerry Pike, the dissident Direct Marketing Association board member who launched a reform-based proxy campaign, was re-elected to the DMA

• Pike To Sit On Reformed DMA Board

  Gerry Pike, the dissident Direct Marketing Association board member who had launched a proxy fight, has been re-elected to the DMA

• Agencies

  Live from DMA09: Best Western Checks Into Transpromo

  In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.