Chief Marketer Staff
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Live From DMA09: It’s Martha’s World, We Just Live In It
Martha Stewart has a simple goal for her company: omnipresence.
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Market Smarter as the Economy Recovers
In recent weeks, companies have been happily reporting significant marketing budget increases for 2010. The largest increases are scheduled for the online channel. On average, it seems companies are planning to increase their online marketing expenditures between 20% and 30%.
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DMA Elects New Board Members, Officers
The Direct Marketing Association has elected new officers and board members for its 2010-2011 term, which started Oct. 18.
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Pike Back On DMA Board As Part Of “Reform Block”
Gerry Pike, the dissident Direct Marketing Association board member who launched a reform-based proxy campaign, was re-elected to the DMA
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Pike To Sit On Reformed DMA Board
Gerry Pike, the dissident Direct Marketing Association board member who had launched a proxy fight, has been re-elected to the DMA
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Agencies
Live from DMA09: Best Western Checks Into Transpromo
In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.
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Live From DMA09: Clicks Aren’t The Web Metric to Watch
“Clickers”—a.k.a. folks who click on at least one online display ad per month—are a dying breed, which means clicks aren’t the Web metric you should be using, according to Gian Fulgoni, chairman and co-founder of comScore.
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DMA Moves Meeting Venue, Pike Says Outsiders Will Count Proxies
The Direct Marketing Association has changed the location of its Oct. 18 business meeting. While it will still be held at San Diego
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Agencies
PMG: No Postage Rate Hike in 2010
Seeking to put postal customers at ease, Postmaster General Jack Potter late Thursday said the U.S. Postal Service would not raise prices for market-dominant products next year.