Author

Chief Marketer Staff

  • InfoGroup Creates Nonprofit Unit

    InfoGroup, formerly InfoUSA, has merged its May Development Services and Triplex into InfoGroup Nonprofit.

  • MidOcean Partners, Allant Management, Buy Allant Group

    MidOcean Partners, a private equity firm which focuses on the middle market, has acquired The Allant Group in conjunction with Allant’s management.

  • Acquisition

    Targeting Institutional Names in a Consumer Prospect Universe

    Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

  • Agencies

    Mail Stream: October 26

    Sexy superheroes and other outrageous outfits adorn the pages of the new Frederick

  • DR Agency Mercury Media Hires Two

    Mercury Media, a privately owned direct response media agency, has hired Chris Conderino and Mitchel G. Bader.

  • Agencies

    Frederick’s of Hollywood Has Weak Quarter, Year

    Frederick’s of Hollywood saw its fourth quarter net sales drop 18.1%, from $42.1 million a year ago to $34.5 million. The company’s net loss diminished, however, from $7.2 million a year ago to just over $7 million.

  • Agencies

    J. Crew Raises Third-, Fourth-Quarter Guidance

    J. Crew Group, Inc. has boosted its financial outlook for its current third quarter, which will end Oct. 31, as well as the upcoming fourth quarter.

  • Kindle Leads Stellar Quarter For Amazon

    Amazon.com generated third quarter net sales of $5.45 billion, up 28% from $4.26 billion from third quarter 2008. The online retailer’s operating income jumped 62% to $251 million, compared with $154 million a year ago. Its net income increased 68% to $199 million in the third quarter, compared with net income of $118 million in third quarter 2008.

  • Cash For Clunkers “Mixed Blessing” In Autobytel’s Third Quarter

    While automobile dealers received a boost from the “Cash for Clunkers” federal vehicle trade-in program, one major direct marketer’s praise for the effort was decidedly muted. Autobytel, which provides prospect leads to a network of dealers, indicated the total number of dealers taking advantage in its offerings declined during the third quarter.

  • Agencies

    Royal Mail Strike Goes Ahead

    The U.K. Communication Workers Union has begun its three-day strike against Royal Mail.