Chief Marketer Staff
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Agencies
Valassis Marks Third Quarter With Strong Earnings
Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago.
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Agencies
Small Biz Sales Down, Government Sales Up For PC Connection
PC Connection, which sells custom-configured computer systems, saw its revenue and sales drop in the third quarter of 2009 from the same time in 2008.
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Responsys Acquires Smith-Harmon
Marketing services firm Responsys will acquire Smith-Harmon Inc., a digital marketing services firm. Terms of the acquisition were not announced.
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Revenue, Margins Slip At Acxiom
Acxiom Corp. generated $271.1 million during its fiscal second quarter for 2010, a 17.6% drop from $328.9 million in the second quarter of fiscal 2009. The company’s operating income fell by 38% during the same period, from $34.3 million to $21.2 million, More, along with the Hegemonist’s Take, follows.
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Agencies
“Motherhood” and Fandango Team to Support Komen Charity at Debut
In recognition that October is Breast Cancer Awareness Month, the producers of the film “Motherhood” have struck a deal with online ticket agency Fandango to provide financial support for cancer health.
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Email Gone Viral: How To Extend Email Reach Through Social Sharing
Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor is it used solely by college students and those with too much time on their hands
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Agencies
To Avoid Overload, Engage Your Audience
For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.
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Newsday Charging; Study Says People won’t Pay
In a move that bucks a recent study finding that consumers are reluctant to pay for online content, New York Newsday began charging non-subscribers for access to certain parts of its Web site today.
Under the plan, Newsday print subscribers and customers of the newspaper’s parent Cablevision will have complete access to the Web site. Others will have to pay $5 per week for an online subscription.