Chief Marketer Staff

• PA Lawmakers OK Creation Of State Telemarketing DNC List

  Pennsylvania is on the way to becoming the 27th state to develop and maintain its own telemarketing do-not-call list, ignoring plans by the Federal Trade Commission to develop a national list.

• Yahoo Revises Privacy Policies

  Online portal and marketer Yahoo has revised its privacy policy to more clearly describe how personal data will be treated in certain circumstances, according to news reports.

• DMA Doubts Anthrax Reports; Says Direct Mail is Safe

  The Direct Marketing Association has challenged reports linking advertising mail with anthrax infection, arguing that direct mail is the safest mail in the postal system.

• DMA Study Shows 75% of Web-based Companies Integrating Customer Service Functions

  A new report by the Direct Marketing Association shows that 75% of Web-based companies now integrate their Web/fax/telephone customer service systems.

• Altura to Offer Catalog Merchandise Through eBay

  Altura International has formed a partnership with eBay to offer merchandise from its merchant partners on the auction site. Altura will list the catalogers’

• Footstar to Launch Three New Catalogs

  Footstar Inc. will develop new catalogs for its Thom McAnn, Footaction and Just For Feet brands. Harry Colcord has been named president of West Nyack,

• West Virginia to Limit DM Credit Card Solicitations to College Students

  Within the next several days, West Virginia Gov. Bob Wise is expected to sign legislation into law limiting direct mail credit card solicitations to students at the state’s 15 colleges and universities.

• J.Crew Posts 8.8% Direct Sales Drop for Fiscal 2001

  J. Crew Group Inc. reported an 8.8% decline in direct net sales and a 15.5% drop in store sales for the fiscal year ending Feb. 2. Revenues were $778

• Mercy College Sponsors DM Forum

  Four direct marketing leaders will appear at a breakfast forum sponsored by Mercy College of Westchester on April 3. They include Loren Zeller of IBM;

• Direct Listline

  Edwin Watts Golf Shops Venture Direct Worldwide, Inc. is offering the updated mail order buyers list of Edwin Watts Golf Shops. The file has 311,526 12-month