Chief Marketer Staff

• Knight Ridder Taps Group 1 for Data Analysis

  Newspaper publisher Knight Ridder has selected Lanham, MD-based Group 1 software to help develop a profile of its advertisers and subscribers for targeted

• Anthrax-Ridden ‘Junk Mail’ Killed Woman: Reports

  Direct mail may have led to the anthrax death of Ottilie Lundgren in Connecticut last fall. State health officials said on Tuesday that the 94 year-old

• The Right Start Rebrands Itself FAO Inc.

  To leverage the marquee value of recent acquisition FAO Schwartz, The Right Start Inc. has changed its name to FAO Inc. The King of Prussia, PA-based

• Web Marketers Improve Privacy Practices, Foundation Finds

  Web marketers are using fewer cookies and collecting less personal data, according to a think tank that studies online privacy practices. A survey by

• Short Cuts

  Pat Sullivan has been named new business manager for the Northeast region at Communications Corporation of America. With the addition of Sullivan, CCA

• Confidence in Internet Dips, But Online Shopping Still Strong

  Consumer confidence in the Internet has dropped four points in the fourth of 2002, compared to the fourth quarter of 2001, according to a Yahoo Inc.,

• Short Cuts

  Alloy, Inc. has hired Andrew Belth as director of dat abase sales. He will oversee the firm’s business development and selling initiatives. Previously,

• DIRECT Listline

  Electronic Commerce World This file from Aggressive List Management includes the names of 17,493 subscribers to Electronic Commerce world, with e-mail

• Letters to the Editor

  At the same time corporate marketing departments are making significant investments in complex and expensive Customer Relationship Management systems

• Williams-Sonoma to Launch Spinoff

  (Catalog Age) Multi-title home goods cataloger/retailer Williams-Sonoma is going after less-upscale buyers. In April the San Francisco-based company will