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Chief Marketer Staff

  • USPS To File Transformation Plan With Congress Thursday

    The financially ailing U.S. Postal Service is scheduled to file its long-awaited modernization plan with Congress Thursday. Sources close to the USPS

  • Yahoo Revises Privacy Policies

    Online portal and marketer Yahoo has revised its privacy policy to more clearly describe how personal data will be treated in certain circumstances, according to news reports.

  • Lands’ End Drops Arthur Andersen

    (Catalog Age) Count apparel cataloger Lands’ End (NYSE: LE) among those companies severing ties with embattled accounting firm Arthur Andersen. Lands’

  • CIT Taps 360i for Online Advertising

    CIT, a financing and leasing capital giant, has chosen 360i to provide interactive media planning and buying, search engine marketing, rich media creative development and campaign analytics.

  • Mail Stream: A Report on Incoming Direct Mail

    Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company’s

  • DMA Doubts Anthrax Reports; Says Direct Mail is Safe

    The Direct Marketing Association has challenged reports linking advertising mail with anthrax infection, arguing that direct mail is the safest mail in the postal system.

  • DIRECT Listline

    Time Life Country New to the market is the Time Life Country list, a masterfile of country music buyers from Time Life and Heartland Music. The list,

  • Short Cuts

    Cataloger Smith & Hawken, Mill Valley, CA, has tapped Fair, Isaac’s MarketSmart Decision System to help build its customer relationship management systems.

  • Mail Stream: A Report on Incoming Direct Mail

    Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company’s

  • Federated Willing to Sell Fingerhut in Pieces

    Federated Department Stores Inc. is looking for more bids for Fingerhut, and is now willing to sell the catalog’s assets in pieces. Also, the catalog’s parent said it will lay off 3,300 workers by April 5, and set a date to close the company.