Chief Marketer Staff

• Marketing Services

  Point-of-Purchase Advertising International, Washington, DC, named William Smith chairman. Procter & Gamble’s manager of in-store presence, Smith is the

• Agencies

  April 1, 2002

   

• Hanover Direct Cuts Loss By Trimming Operations

  Hanover Direct has posted a net loss of $5.8 million for fiscal 2001, compared with a loss of $80.8 million a year earlier. The Edgewater, NJ-based cataloger’s

• Equifax Drops Andersen, Appoints Ernst & Young as Auditing Firm

  Equifax Inc. has named Ernst & Young LLP as its independent public accountant for 2002. Ernst & Young replaces Arthur Andersen, which has come under intense

• DIRECT Listline

  IDG LAN e-Mail Database IDG has introduced the IDG LAN e-mail database, an unduplicated built from LAN selections on several IDG subscriber lists. These

• 24/7 Real Media Cuts Net Loss as Revenue Falls

  Marketing and technology firm 24/7 Real Media reported a net loss of just under $200 million for 2001, an improvement over 2000’s loss of $780 million.

• Loose Cannon: Not Spammers, Saboteurs

  Since the beginning of the year I’ve tried aggressively to rid my e-mailbox of unwanted messages. Unfortunately, some marketers have waged an equally

• New Products and Services

  Premium White Pages: This enhancement to the InfoBase Telephone Directories White Page product includes the addition of millions of public – but not yet

• Smith & Hawken to Create Enterprise-Wide Customer Database

  Smith & Hawken, a garden products cataloger and retailer, will use Fair Isaac’s MarketSmart Decision System to integrate its customer relationship management

• DoubleClick to Settle Privacy Charges

  DoubleClick Inc. will pay $1.8 million in legal fees and institute several new privacy protections as part of a settlement of all federal and state class action privacy lawsuits against it.