Chief Marketer Staff, Author at Chief Marketer

DESIGNING for Discounts

IF YOU’VE EVER DEVELOPED a direct mail package, you probably have experienced this scenario: You create a beautiful, eye-catching mail piece and are careful

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letters to the editor

We’re Just Awful Well, this was very confusing. A large three-quarter-page picture and headline of Ship Shape about Holland America and under that the

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What Kmart’s Troubles Mean To Me

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

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Managing Up

ANNA is an account supervisor at a large direct marketing agency. The account grew and the job was split between Anna and her peer Dayna. They were both

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direct listline

New Lists Arts & Entertainment This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people

Talking Like a Local

Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.

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They’ve Got the BEAT

Little Black Book, created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents’ Award from the Chicago Association of Direct

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PRIDE of CHICAGO

Sure, talking to the animals was fun for Dr. Dolittle. But for Chicago’s Lincoln Park Zoo, talking to its members and donors is equally important when

MRS. FIELDS JOINS “DAYS OF OUR LIVES” CAST

Mrs. Fields Famous Brands’ Original Cookies next month launches a new marketing alliance with New York City-based NBC’s “Days of Our Lives” daytime soap.

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Premium Incentives: The Secretarial Prize Pool

Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation