Chief Marketer Staff

• Mokrynski Offers E-mail Append Service

  Mokrynski & Associates has begun offering an opt-in e-mail append service. Through the service, e-mail addresses are appended to customer files by matching

• Agencies

  What Kmart’s Troubles Mean To Me

  I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

• Agencies

  Inforonics Targets Drug Companies

  Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

• NEW YAHOO MARKETING POLICIES CREATE A STIR

  Meanwhile, Sunnyvale, CA-based Yahoo, Inc.’s decision to alter existing privacy policies created a stir among the Internet portal’s registered users after

• Agencies

  Challenges and Solutions

  Marketers understand that finding and serving customers through multiple channels is crucial. But, through tough experience, they’ve also learned that

• Basic Training

  When the USS Carl Vinson and the USS Sacramento returned to Bremerton, WA, in January after a tour overseas, there were more than loved ones on the dock

• Naviant Buys SweepsClub.com

  Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.

• Agencies

  Road Warriors

  Affinity Group began e-mail marketing two years ago. The company has a permission-based opt-in e-mail database of about 500,000 unique names, up from

• Agencies

  Waiting for Pink Slips

  LET’S SEE: Two postal rate increases in 2001. Another one on the way in 2002, and a very good chance the U.S. Postal Service will ask this fall for yet

• NFL SHUFFLES SPONSOR RANKS

  The National Football League, New York City, last week cut veteran sponsors Coca-Cola, Miller Brewing Co., and Anheuser-Busch in favor of Pepsi-Cola Co.