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Chief Marketer Staff

  • Acquisitions

    SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier

  • Higher Learning

    Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

  • Tourist Traps

    Editor’s Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

  • DoubleClick, L90, 24/7 RealMedia to Merge: (April Fool’s!)

    Lots of online advertising watchers surely felt their stomachs lurch reading an e-mail newsletter alert from Adbumb Monday morning. It said the three

  • Agencies

    Premium Incentives: Behind the Scenes

    There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

  • Agencies

    Catalogers: Look, Listen and Learn

    This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

  • Agencies

    Inforonics Targets Drug Companies

    Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

  • Undercover No More

    UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when

  • Slamming on the Brakes

    A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization

  • Agency Moves

    DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account