Chief Marketer Staff

• Acquisitions

  SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier

• Tourist Traps

  Editor’s Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

• Agencies

  Eavesdropping on Shoppers

  Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

• Agencies

  Building Customer Insight

  IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to

• MRS. FIELDS JOINS “DAYS OF OUR LIVES” CAST

  Mrs. Fields Famous Brands’ Original Cookies next month launches a new marketing alliance with New York City-based NBC’s “Days of Our Lives” daytime soap.

• Undercover No More

  UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when

• Agencies

  E-mail Intelligence

  Jay Schwedelson, corporate vice president of list company Worldata/WebConnect in Boca Raton, FL, is grounded in both the postal and e-mail list businesses.

• Verizon Debuts Advertising Campaign

  Verizon has launched a brand advertising campaign that includes direct response TV ads.

• Agencies

  Premium Incentives: Crystal Clear Persuasion

  This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

• Agencies

  It’s Sweet, It’s Cute But What Is It Really Saying?

  President Calvin Coolidge once famously observed, When too many people are out of work, unemployment results. This month’s candidate for a makeover offers