Chief Marketer Staff

• Agencies

  Winn-Dixie Replaces Coupons With Rewards Program

  Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program

• A&E THROWS A “BIOGRAPHY” BIRTHDAY BASH

  Cable channel A&E, New York City, next month throws a 15th birthday bash for the popular “Biography” series in the form of the network’s first-ever mobile

• Mokrynski Offers E-mail Append Service

  Mokrynski & Associates has begun offering an opt-in e-mail append service. Through the service, e-mail addresses are appended to customer files by matching

• Agencies

  SendAmerica Plans 2002 Expansion

  SendAmerica, a catalog rolled out by Vermont Teddy Bear Co. last fall, is on track to hit $500,000 in sales this year. Plans call for 600,000 catalogs

• Higher Learning

  Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

• Agencies

  Premium Incentives: Behind the Scenes

  There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

• Agencies

  direct listline

  New Lists Arts & Entertainment This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people

• R. L. Polk Hires Marketing Director

  R. L. Polk & Co. has named Jack S. Smith the new marketing director for Polk North America. Smith will assist sales teams and account managers with all

• Agencies

  Retelling the Data Story

  THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a

• TV Guide Turns 50

  TV Guide Inc. is celebrating the 50th anniversary of its flagship magazine TV Guide. The 12-month celebration began Monday and will include special monthly