Chief Marketer Staff

• Agencies

  A digest of daily news from DIRECT Newsline

  March 13, 2002 The Direct Marketing Association eliminated nine positions from its New York and Washington offices, the fourth staff reduction in less

• Agencies

  Lillian’s Way

  Lillian Vernon began her career when hardworking, would-be entrepreneurs with a good idea and a few bucks could start a catalog at home. Still, in 1951,

• Walter Drake Dead at 80

  (Catalog Age)–Walter Drake, who in 1947 founded the general merchandise catalog that bears his name, died on March 30 of natural causes. He was 80.

• Acquisitions

  SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier

• Tourist Traps

  Editor’s Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

• Agencies

  SendAmerica Plans 2002 Expansion

  SendAmerica, a catalog rolled out by Vermont Teddy Bear Co. last fall, is on track to hit $500,000 in sales this year. Plans call for 600,000 catalogs

• Cooking with Gas

  Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

• Agencies

  Mailers Build Do-It-Yourself Lists

  RENTED LISTS might work for most mailers, but they don’t for select firms that serve non-traditional markets. Take Science Kit & Boreal Laboratories (SK),

• R. L. Polk Hires Marketing Director

  R. L. Polk & Co. has named Jack S. Smith the new marketing director for Polk North America. Smith will assist sales teams and account managers with all

• Undercover No More

  UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when